The logo was inspired by the English initials "S" of sailing, and designed to resemble a sailboat sailing far away.

The main tone is vibrant and vigorous red. The whole LOGO implies carrying full dreams and expectations and sailing in a vigorous spirit.

"S" is also the symbol of Jinsheng Group logo, showing the close fusion of sailing and the Group. Sailing is the new force of Jinsheng's future business development. Starting your dreams in Jinsheng and heading for the future!